About

Creative Producer | Lucie Dodds

Lucie has always had an appreciation of all things visually compelling; art, photography, film, fashion and she has cultivated a career within these exciting creative industries globally for 20 years. 

At the start of her career Lucie worked in the media at Conde Nast British Vogue & then Associated Newspapers; producing & styling global photographic shoots. She has since successfully worked as a producer, agent, model, fashion editor, freelance fashion & wardrobe stylist travelling the world. 

Creatively her working style aesthetic has always been modern & simple and it is this approach that she carries into her most recent ventures in delivery of production services and B2B associations. 

Proficient, professional, focused, creatively engaged and knowledgeble, Lucie can easily spin all the production wheels collectively.

Creative Director | Sarah Cromwell

Sarah loves pinning down the essence of a brand, bringing it to life with others. Decisive, warm, collabortative creative direction is what she brings to this partnership.

Always striving to tell compelling stories, creating impactful visual identites, she creates cohesive, engaging campaigns across all platforms.

Learning early in her career at Interbrand, it is essential for every brand to have a solid brand platform, with defined values, a clear strategy and a deep understanding of their unique consumer.

Previous roles as Manager of Creative at TK Maxx, and Deputy CD at Portas, have allowed her to manage entire campaigns and creative teams from concept, through to execution, ensuring consistency and excellence at every stage.

Still very much a hands on Art Director, working across the spectrum of fashion, beauty, luxury and retail. With over 20 years experience defining a wide range of established brands, you are in safe hands.

Celebrating 15yrs this year, Lucie launched The Tiger Partnership in 2010, representing global creative fashion & sports industry talent. Producing photography & film shoots naturally came alongside artist management.

In 2025 Lucie & Sarah decided to collaborate, expanding the business further, to offer bespoke creative production services.

We Are Tiger Production.